战略

We’re a hybrid strategy consultancy + creative studio based in Shanghai, embracing the contradictions of our world.

Think - Yokuaidi

总部位于上海，我们是一家中法混血的，策略&创意工作室。 
在充满矛盾的世界里，寻找关联，提取意义，创造美。

We're yokuaidi, a hybrid strategy consultancy + creative studio based in Shanghai, embracing the contradictions of our world.

因为谙熟多元文化，所以才能建立桥梁，于中西之间，于品牌与消费者之间。
我们希望对于品牌的思考，是真诚谦逊的、洞察驱动的、不讲废话的。
帮助品牌获得清晰视野，并采取大胆举措。 

Drawing in our multi-cultural fluency, we tailor insight-driven, bright-sided & no-bullshit strategies to help brands gain clarity and make bold moves.

We think up rainbows

over gaps and walls

我们的团队由Jing, Greg和Chloe带领，

10多年的专业能力+10多年的坚实友情，让核心团队各有所长，更配合无间；

从而提供“品牌策略→创意执行→放大增长”的全链路服务。

我们尊重工作，从而在工作中获得尊重、乐趣和成就感。

We're a small team of handsome talents led by Jing, Greg and Chloe; three friends with meaningful experiences who happen to have spot-on complementary strengths (strategy / creative direction / amplification) that together work miracles.

Gather the right people,

make cool things happen

我们很幸运，能和我们所钦佩的客户们，建立相互信赖欣赏，并可持续的伙伴关系。做partner，不做vendor。

We're proud of developing sustainable and fruitful partnerships with a few of the world's finest brands.

We're lucky

在上海市核心区域，我们重新设计了一座600平米的旧仓库，作为大家的办公场所和会客厅。 
同时，我们也是个国际化的创意network：在巴黎，我们携手品牌内容机构Bonjour Paris；在纽约，我们有数字创新工作室Decimal为伙伴。让我们既能相互汲以根植于当地文化的洞察，也能在创意资源上互补协作。

We took over a hidden warehouse in the heart of Shanghai (👁️ here) which we share with e-com startups. Together with Paris-based branding & content agency Bonjour Paris and New York-based design & technology studio Decimal, we have created a baby network of indie studios each deeply rooted in their local culture and with highly complementary strength.

Young and indie,

but not lonely

有快递, 是当代生活最容易获得的好消息, 让我们的生活, 充满好消息

On every street of major Chinese city, droves of kuaidi (literally meaning express delivery) couriers are racing from dawn till dusk.
有快递 (yōu kuài dì) means ‘got a package’, and it's what hundreds millions can hear called at their door everyday; it’s always an exciting moment to receive a 📦!